Humanizing the Brand

People trust people, not a faceless brand. Many consumers feel that companies are just telling them what they want to hear in order to make more money. That’s why humanizing your brand is essential if you want to gain people’s trust. Here are some great ways to build relationships and trust with your audience:


Showcase Your Staff

Showing your customers the faces behind the logo is a great way to humanize your brand. Letting them see the people who get the job done makes it easier for them to connect with your brand. Take some pictures of your staff and share on your website and social media channels what makes them so great. You can explain what they do for your company and highlight their accomplishments to connect your audience to them in a genuine way.


Take People Behind the Scenes

In addition to showcasing the people who work for your brand, it can also be interesting to consumers to see what a typical day of work looks like. Having one of your staff members take over your Instagram story and post about a day in the life at your company gives your audience insight into all the hard work that they don’t get to see. It’s also an opportunity for people to see the camaraderie between coworkers in your work environment.


Share the Story Behind Projects

When your audience knows the story behind your company’s name, logo or a recent project you’ve worked on, it makes it easier for people to want to continue supporting you. Your audience will feel like they are a part of your story and experiencing your challenges and successes with you. This provides you with the opportunity to emphasize your mission and share what motivates you, which will help your audience relate to your story.


Share User-Generated Content

Sharing user-generated content is a great way to interact with your followers and create a sense of community. Your followers will be excited to see their content featured on your social media and feel more connected to your brand. It also has the added bonus that the rest of your audience will see that a real person trusts your brand. 


Show Gratitude and Appreciation for Your Customer

It’s important to let your customers know that you appreciate and are grateful for them. When you experience a major success, thank them for their support and acknowledge their role in your win. People like to feel like they are a part of something, and enjoy being included in your accomplishments.


Follow this advice and you’re sure to find that your audience is connected to your brand on a deeper level. What are some other ways you have humanized your brand?

About Author Maddie Dean