Marketing has certainly changed since the arrival of social media marketing and it has been increasingly beneficial for all businesses to utilize it to reach new audiences. Still, some of us continue to struggle in keeping up with the latest trends and changes on each social media platform. Due to this, many spend more time on their marketing strategy than in other operational areas of their business. Most small business owners spend at least 20 hours per week on marketing. That’s 1,040 hours per year!
Because marketing has changed, so have its agencies. Many small businesses prefer to hire a marketing agency that specializes in social media marketing to not only cut the hours spent on marketing but to receive cost-effective results from their marketing efforts. We’re not going to lie, it is an investment. And it’s understandable that, in the beginning, you might be hesitant to make the decision. Nevertheless, we listed 4 benefits that might help you in that decision:
No. 1: Unmatched expertise.
They say that two heads are better than one. Well, in the case of marketing firms, they have a few more and this allows them to expand their experience in specific areas of marketing. For example, you can have a team member that is who is an expert at graphic design, another who expert at graphic design, another one that is excellent with IG Stories best practices, and so on. Furthermore, agencies are strong advocates for continuous learning and professional growth, keeping their team educated on the latest resources, trends, and technology. No. 2: Saving time and money.
Remember when we said that most small businesses spent hours and hours working on their marketing efforts? Well, having a marketing agency gives you those hours back so you can focus on other priorities. Furthermore, you not only spend more money hiring an in-house marketer, but you also spend more on software and programs that this marketer might need to successfully pursue your marketing efforts. Social media management requires content creation posted to various platforms and most marketing agencies already have software or programs that they use for multiple clients to channel and distribute all their marketing tasks.
No. 3: Creative ease.
Many small-business owners are highly creative in coming up with ideas for their brand, but might not have much of that creativity left to work on the execution of their marketing ideas. Likewise, keeping all marketing efforts in-house can be stifling and lead to tunnel-vision approaches. Furthermore, marketing firms are in constant contact with the creative field, which allows their teams to keep their creativity active and ready for when they work on your marketing tasks. No. 4: Let the results come in!
Numbers don’t lie, which is one of the biggest reasons many businesses hire a marketing agency. According to these statistics, SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail, and if your emails aren’t optimized? 80% of users could be deleting them. This shows that marketing done well can produce great results, but they also show that marketing done poorly can negatively impact a business. Hence, why the most significant benefit you will receive from hiring an agency is a positive ROI.
If you’re interested in learning more about working with Full of Grace Marketing, visit our Contact Page.