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What Social Media Platforms Should Your Business Be Using?

The use of social media has become ingrained into our society and has the ability to influence almost every aspect of our daily lives. Businesses that are able to incorporate social media into their marketing strategies open the door to so many new opportunities to grow. Find which one may work best for you and your business.

In the age of cell phones and social media apps, connecting with a large audience has never been easier. The gap between businesses and consumers can be bridged with a simple post or video shared online which leads us, as business owners, to wonder, what social media platform should my business be on?

While this question doesn’t have a one-size fits all solution, our suggestion is always to be on as many platforms as you can successfully manage! The more present you are online, the wider range of audiences you will reach.

But of course, being active on all social media platforms is a job in itself and you don’t want to stretch yourself too thin and risk the quality of content that you are sharing with your audience. If you’re ready to start social media, focusing on 1 to 2 platforms is a great way to gain experience creating and sharing online content.

Where Can My Business Succeed?

Every platform has a different audience and figuring out where your business will be strongest is key. Before you start using social media, figure out some key information about your target audience like age range, education level, income level, etc. will help you determine which platform will benefit you the most.

With a multitude of social media platforms that are available for choosing, finding which one will work best for your business may seem like a tough choice to make, but don’t worry! That’s why we’re here to help.

Now, let’s talk about social media platforms.

1. Facebook

With a whopping 2 billion (2022) users it is by far the most popular social media platform in the world. Because of their impressive user database, this is a popular platform for most businesses, because odds are, your customers are already Facebook users.

Incorporating Facebook into your social media strategy is good for businesses that are targeting audiences of all ages and genders. With such a broad range of audiences, being successful on this platform looks a lot like sharing behind the scenes pictures and videos of a workday, contests, engaging with your followers, and promoting your content.

2. Instagram

Instagram boasts a cool 1 billion users (2022) and is known as one of the youngest social media platforms. With over half of their users being under the age of 25, if your services are going to be received best among younger audiences, this is the platform for you!

With its primary focus being image sharing, businesses that find success on Instagram are often more visually appealing, like restaurants, fashion, art, and beauty. But just because your business doesn’t fall into these categories, doesn’t mean you too can’t make your own success on this platform. Creative photography or videos on Instagram can bring awareness to your business and a new audience.

3. LinkedIn

With 300+ million users online (2021), LinkedIn is the most professional platform by far. With average users ranging from 25-to 64 years old, LinkedIn has a more formal focus with its audiences being made up of workers and business owners who share and connect on a professional level.

Businesses that find success on LinkedIn tend to focus on more Business-to-Business interactions, rather than Business to Consumer. So, if you are selling services to businesses or looking for more professional clientele, LinkedIn is one of the most direct ways to target this audience.

4. Twitter

Twitter is home to 350+ million monthly users (2021) with ages ranging from 18-49 years old. If brand awareness is a focus of yours, then Twitter is one of the best platforms to gain exposure.

Finding success on Twitter is a bit harder as it requires you to be short, yet informative, but still entertaining all within a 280-character limit. Twitter can be used as a place for industry news and company updates. Tweeting a variety of posts daily, engaging with your followers, and staying on trending topics is key to a successful strategy.

Other Platforms to Research

If you're still wanting to learn more, consider researching the benefits of adding Pinterest, YouTube, TikTok, or Snapchat to your strategy.

If you need help managing your company's social media profiles, book a 30-minute discovery call to see how Full of Grace Marketing can help you grow your business!



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